List Building:
Your list is a business asset. If you're building for the long-term,
you'll want to be always mindful of list building. While the IBSoftShops
have list building mechanisms already set up for you, you'll want
to explore a variety of list building strategies. We'll give you the
tools.
Tracking:
You know what you're promoting, but do you know how you're performing?
We've built tracking into your site, with an IBSoftShop product that
you'll be selling, so you'll be able to evaluate the effectiveness
of your marketing efforts. Tips and advice is provided so that you
can determine where your marketing dollars will be best spent.
CopyWriting:
IBSoftShop has it's copy written by some of the best copywriters available.
All professionals. MORE IMPORTANTANTLY - It TESTS various pages on
'test' web sites to determine which approach generates the most sales,
and THAT is the copy used for the product. It's expensive, and takes
weeks of dedicated work to do such testing, but it pays off.
Search Engine Optimization
(SEO): Who loves you, baby? Are you getting noticed?
There are effective strategies for getting your pages spidered and
indexed by the search engines, and then there's the lies. Find out
what things you should be doing and things are a colossal waste of
your time.
