5 Tips For Bringing Traffic To Your Site For Free Using the Major Search Engines
Copyright © 2004 Terry Dean
When advertising on the Internet, you will want to use as many low cost or
NO cost advertising sources as possible...That is the big advantage of the
internet over traditional methods of advertising. Sending out follow-up
letters to interested people is FREE...There are thousands of sites where
you can place FREE classified ads.
Many service providers have a section for Free ads...Placing a Signature
File on the bottom of all of your emails and message boards is Free. Best
of all though, Search Engine Advertising is Free.
Search Engines are misunderstood in a major way...It is possible to get
100 of 1,000 people a day visiting your site through the major search
engines, but it ISN`T EASY. You CANNOT just go through and submit your
site to 350 search engines using automated software...It doesn`t work that
well. You will notice little or no added traffic from such methods.
In all honestly, there really are only 8 search engines which people
really get traffic from. The other ones are much smaller and if you go to
their sites you may see 1,000,000 hits, but when you do a search you only
see 300 or so hits. This means that everyone has submitted their sites
there, BUT almost no one is using them to do any searches for anything.
The eight major search engines will produce 95% or more of your search
engine traffic...They are:
Alta Vista ---- http://www.altavista.com/
Excite -------- http://www.excite.com/
HotBot -------- http://www.hotbot.com/
Info Seek ----- http://www.infoseek.com/
Lycos --------- http://www.lycos.com/
Open Text ----- http://www.opentext.com/
Web Crawler --- http://www.webcrawler.com/
Yahoo --------- http://www.yahoo.com/
The problem is that if you are not listed in the top 20 of a specific
search engine under a certain keyword, you have little or no chance of
ever actually being found. There are
millions of people submitting their sites to these search engines and if
you are coming up in the 125,021 place, NO ONE will ever come to your site
through that search engine.
Learning how to submit your site to the search engines and getting top
positions isn`t always easy...Think about it...You have 1,000,000 people
trying to make sure they get ahead of you in line. You have to learn a lot
of how to get high listings on the search engines and just what to do to
take advantage of them.
Think about it though...500 hits a day are possible from search
engines...How much would you have to pay to get that kind of traffic from
banner advertising.
The cheapest place I have seen for targeted advertising lately for banners
cost $250 for 40,000 banner viewings. If you had a banner with a click
through ratio of 5% (Which is high) you would get 2,000 hits for your
$250.
So with 500 hits a day or 3500 hits a week, that would be equal to $437.50
a week in FREE advertising you could get just for getting extremely high
listings on the search engines. Is an extra $400 profit a week worth
taking the time to learn how to get high listings on search engines? It is
to me!
Here are a couple of Quick Tips on Getting High Listings on Search
Engines:
1) Write down every keyword you can think of which applies to your site
that you want to bring targeted traffic in from.
2) Become a Digital Detective. Step two is to go to some of the major
search engines and do a search for your competition. Use some of the
keywords you would use to look for your site.
Visit these sites and write down other keywords you might not have thought
about. Also save some of the pages so you will be able to look at them
later to see what they are doing to get into the top 10 on a certain
keyword.
3) Investigate these pages thoroughly...Start trying to notice what is
similar among them. Whatever it is that is similar is probably what is
getting them up on the tops of the search engines.
NOTE: All the Search Engines have different requirements!
How many times is the keyword being mentioned in each page? To get high
placement you will probably have to create a version of your site that is
different for EVERY ONE of the search engines separately. This is time
consuming, but well worth the cost.
4) Examine the Meta Tags
If you have an html editor, when you look at the html of the page, you
will be able to see its Meta Tags.
I am NOT telling you to copy theirs...I am telling you to look and see if
they use a keyword 5 times, then you probably should do that too. See what
is similar between each of the top ten pages in a category. You can learn
ALOT this way on how each search engine works.
5) Begin preparing and submitting your pages after following the rules
that you found out about your keywords. The first search engine you should
start with is Infoseek usually. When you submit to them you will find they
will index your page within minutes so it is GOOD way to test your pages
for rankings.
To help everyone with their submissions, I have created a Traffic Building
e-book which contains the submission forms for ALL 8 of the major search
engines. So, instead of having to go to eight different places and hunt
for the "add url" sections, you can do it all from:
http://www.bizpromo.com/traffic.exe
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Terry Dean, a 5 year veteran of Internet
marketing, will Take You By The Hand and Show You Exact Results of All the
Internet Marketing Techniques he tests and Uses Every Single Month"
Click here to Find Out More: http://www.netbreakthroughs.com
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