MARKETING ~ Identifying and Satisfying Needs.

List Building: Your list is a business asset. If you're building for the long-term, you'll want to be always mindful of list building. While the IBSoftShops have list building mechanisms already set up for you, you'll want to explore a variety of list building strategies. We'll give you the tools.

Copywriting: What better place could you possibly go than right here? IBSoftShop Co-Owner and Co-Creator, Creative Software, may just be the best copywriting coach you'll ever have. Joe is one the Internet's Top Sales Copywriters, owner of dozens of extremely profitable Websites including the outrageously successful Creative Software, and author of dozens of successful ebooks and tutorials including WYWS with Sitesell President Ken Evoy.

Tracking: You know what you're promoting, but do you know how you're performing? We've built tracking into your site, with an IBSoftShop product that you'll be selling, so you'll be able to evaluate the effectiveness of your marketing efforts. Tips and advice is provided so that you can determine where your marketing dollars will be best spent.

Search Engine Optimization (SEO): Who loves you, baby? Are you getting noticed? There are effective strategies for getting your pages spidered and indexed by the search engines, and then there's the lies. Find out what things you should be doing and things are a colossal waste of your time.