Before you ever begin one PPC or ezine ad campaign, make absolutely certain that you know how to send the traffic that you're paying for DIRECTLY to the product sales page.
VIDEO: Learn how to send visitors DIRECTLY to ANY PAGE on your SoftShop using your "Crazy Name" domain. CLICK HERE NOW to watch OR download our video that demonstrates exactly how to build page-specific links / URLs.
OPTION 1: Direct to a sales page using a "Crazy Name" domain...
The use of a "crazy name" domain link is most appropriate when advertising in ezines. It creates curiousity and readers are more likely to click this link format just to find out *What the Heck is That!*
Your link to the DeadEasy Ebook Maker sales page should resemble this:
http://www.squishy-shop.com/deadeasy-ebook-software.htm
Any your link to the SuperLinker sales page should resemble this:
http://www.squishy-shop.com/superlinker-software.htm
Of course, you'll replace "www.squishy-shop.com" in the above URLs with your own domain name.
OPTION 2: Direct to a sales page using a "IP Address" link...
URLs formatted using an IP address aren't super attractive, but there are places for their use.
In PPC advertising your potential visitors are clicking on an "ad title" or "display URL" and do not see the actual "target URL". If you use your sales page link, formatted as shown below, the visitor will arrive on your sales page faster than if you were to use your "crazy name". Domain names add one more step in the traffic route and IP address links will alway outperform domain names in terms of speed.
Your link to the DeadEasy Ebook Maker sales page should resemble this:
http://208.76.213.95/deadeasy-ebook-software.htm
Any your link to the SuperLinker sales page should resemble this:
http://208.76.213.95/superlinker-software.htm
Of course, you'll replace "208.76.213.95" in the above URLs with your own SoftShop IP address.
Additional information on the "why's", "wherefore's" and "how-to's" can be found here:
Traffic School
URL Forwarding
We Take Suggestions...
If there's a particular promotional tool that you feel will help you and it's not here, please let us know. We're exploring a lot of different avenues. Video, audio, examples of this or that, keywords for markets you'd like to explore...
If you have an idea, don't hesitate to send us your thoughts. CLICK HERE to tell us what's on your mind. :o)
Keyword Starter List (~ 200 to prime the pump)
The premise of Pay-Per-Click advertising is that you pick-and-choose keywords that you want to target and bid on the position of your ad in the search results. A lot of traffic is nice, but a lessor amount of traffic is very good too if the traffic converts well to sales.
The download links immediately below will provide you with "starter keyword lists" in a few different formats.
"Keywords and Search Frequency" List RIGHT-CLICK HERE and choose "Save Target As..." - This text file includes a list of approximately 180 keyword phrases plus estimated search frequency. Definitions are included at the beginning of the text file.
"Keywords and Search Frequency" CSV File RIGHT-CLICK HERE and choose "Save Target As..." - This CSV file includes the same keyword information as the above text file and may be used for sorting and data manipulation.
"Keywords Permutations" List RIGHT-CLICK HERE and choose "Save Target As..." - This text file has the Google Adwords phrase matching conventions included for the "starter list". You'll see keywords with no special markings, keywords with " " marks and keywords enclosed in [ ] brackets. With the addition of plurals (some of which you may want to skip because they don't make sense) and the aforementioned special markups, this list is expanded to 866 lines.
Google Adwords - Sample Ads
The Google Adwords program continues to yeild the best results of all PPC search engine traffic. If you're just learning this system, take things slowly. Test a set of ads and keep tabs on the conversion ratios. Google gives you complete control over the amount of money you're spending on a daily basis. Plus they allow you to turn your ad campaigns "on and off" at any time. There's a great deal of useful information in the Adwords Support area, including video tutorials.
"Sample Adwords Ads" RIGHT-CLICK HERE and choose "Save Target As..." - This text file includes a sampling of Adwords ads for DeadEasy. You're encouraged to rewrite and test different titles and copy.
Additional Adwords How-To is available HERE, including tips for formatting your display URL.
Overture - Sample Ads
Overture is owned by Yahoo and continues to be one of the top performing PPC search engines. Their rules and guidelines are somewhat different from Google's. There's a required initial investment of $50 to set up your account and they also have a monthly minimum spend of $20.
"Sample Overture Ads" RIGHT-CLICK HERE and choose "Save Target As..." - This text file includes a sampling of Overture ads for DeadEasy. Again, feel free to edit and test different ads.
Ezine - Sample Ads
Ezine advertising may be something for you to try. Do not blindly place ezine advertisments in newsletters that you're not familiar with. Subscribe to an ezine for a few weeks to see if the publisher's content has some relevance to the product that you're promoting. You'll also want to pay attention to the number of ads that are run in each issue, the placement, and so forth.
Ezine advertising rates can vary dramatically based on the total circulation and the market the publisher is targeting.
"Sample Ezine Ads" RIGHT-CLICK HERE and choose "Save Target As..." - This text file includes a variety of ezine ad formats for DeadEasy. These include:
- 3-line Classified Ad Sample
- 5-line Sponsor Ad Sample
- 10-line Sponsor Ad Sample
- 60-line Solo Ad Sample
Be creative. Think outside the box. If you want to try something different, by all means - Go for It.
Ezine Article
"How to Ethically Claim Ownership of Other People's Information"
This sample ezine article may be used to promote DeadEasy Ebook Maker. Be sure to change the existing link (http://www.squishy-shop.com/deadeasy-ebook-software.htm) to your own SoftShop's DeadEasy sales page.
RIGHT-CLICK HERE and choose "Save Target As..." to download this ezine article.
Email Sig File Samples
How many email messages do you send each day? Why not plug DeadEasy every time you click the "Send" button? It requires no work on your part after it's set up and we're giving you 9 Sample Sig Files for DeadEasy that you can cut-n-paste right now.
"Sample Email Sig Files" RIGHT-CLICK HERE and choose "Save Target As..." - This text file includes 9 sample email sig files for DeadEasy.
Make sure you change the domain "www.squishy-shop.com" with your domain name or IP address.
Text Links
The file provided here has half a dozen different text link examples for your use on other websites that you own or manage. Search engines consider the link text to be important. It has to do with how the engines assign relevance to web pages. So, when using text links, be mindful of the text you use. Vary it from one page to the next and incorporate the keywords that you're targeting.
"Sample Text Links" RIGHT-CLICK HERE and choose "Save Target As..." - This file includes all the basic html framework for a web page. The file extension is currently ".txt" and if you'd prefer to view the file in your web browser or HTML editor, you can change the file extension to ".html"
Make sure you change the "208.76.213.95" to your own IP address.
Graphics with Preformatted Links
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This software box graphic may be used on other websites that you own or manage. Graphics are usually most effective when used in combination with text ads. See our sample advertisements (Adwords, Overture, Ezines) for ad ideas.
To Download This Graphic RIGHT-CLICK HERE and choose "Save Target As..."
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Use the following link to download a sample web page example that combines this software box graphic with one of our DeadEasy Email Sig File samples as an advertisement.
"Sample Graphic / Text Ad Combo" RIGHT-CLICK HERE and choose "Save Target As..." - This file includes all the basic html framework for a web page. The file extension is currently ".txt". To view the file in your web browser or HTML editor, change the file extension to ".htm" Make sure you change the "208.76.213.95" to your IP address or domain name. |
